Meet the team: Alexandra
She’s a passionate plant lover, a deep thinker, and a dedicated team player, who can often be spotted around the city on her bicycle.
Q: Introduce yourself with a few words? What is your job at New Wave Digital?
A: The name is Alexandra, and I am an adventure seeker with an endless love for her bicycle and flora. You can find me either biking, hiking, or around plants.
I joined the New Wave Digital’s team back in the summer part-time as a data coordinator, and here am I today — joined the team officially as a communications & analytics manager.
Q: How does a typical working day start for you?
A: I am always trying to start the day without internet access, so I can center myself and enjoy the early morning calmness at home. Although the second I open my eyes, the two little furballs from the cat species start playing with each other and coming to me for some cuddling.
A cup of coffee is a must, and then I go through the to-do list I created the previous day. Before I give any identification to the team that I am active, I go through my emails so I can give my team members the needed time for talks and projects discussing rather than just being distracted by my mail list.
Q: What innovative technology excites you most? Why?
A: Augmented reality. Even though it scares me sometimes how you can combine both realities, at the same time excites me about the possibilities you could have either by developing it or by using it. Using augmented reality for marketing projects is one of my main to-dos in the future, as I am curious to see how brands can connect with their people and gain new brand ambassadors.
Q: What is your SUPERPOWER?
A: It’s the ability to calm myself and to make rational decisions in emergencies.
Q: What’s the skill you’d love to learn in the future?
A: Happily, for me, it is not only one skill. The two skills that I really want to develop are graphic design and public speaking. I already started working on both of them, and I am feeling extremely motivated to master them in the future.
Q: Which person (existing or dead) would you like to grab a bite with (if you have a chance)?
A: This is a tough one, but I would say, Terry Pratchett. Too late, I found about the magical world he created, and the way his writing challenges me to think out of the box, and how I need to develop my storytelling skills.
Q: What is your ideal way to lose steam/to relax?
A: Go out for a walk or some biking. There were too many times I’ve experienced stress in the past, and biking is what helped me get through the rough times. The ache in my muscles after a 50K bike riding is the sweetest one.
Q: What is your most preferred spot in the world?
Berlin. Amsterdam. The mountains and the sea. Originally I am from Varna, and I get to see the sea less, as I am currently adventuring in Sofia. But I am compensating with frequent hikes up in the mountains around the big city. And the perfect company would be my partner in life and crime and the two furballs — Chaplin and Amelie.
